Staying Healthy is a Natural—

Natural Blue^SM  is Blue Cross of Idaho’s complementary and alternative medicine discount program.  Natural Blue is administered by American Specialty Health Incorporated (ASH), a national personal health improvement organization that provides a credentialed network of alternative health care providers.

It’s easy to take advantage of the Natural Blue discount program.  As a Blue Cross member you can receive a discount of 25% off usual and customary fees for acupuncture and massage therapy services.* In addition, you have access to a national network of more than 16,000 fitness clubs.  These clubs will offer you either a minimum 10% discount off the initiation and/or monthly dues, or the best available public rate based on the type of membership selected (applies to new memberships only).

Natural Blue also offers access to the ChooseHealthy^TM  online library of health care resources and educational materials—not to mention the online catalog of health and wellness products at discounted prices. Natural Blue and ChooseHealthy have created a comprehensive buying experience for you.  When you click on Store, you’ll be able to take advantage of discounts on hundreds of products such as vitamins, herbal supplements, sports nutrition products, skin care items and much more.  You will save up to 40% off suggested retail prices on products you use every day, with free shipping on most orders for Blue Cross of Idaho members.

*Natural Blue is an affinity discount program, it is not insurance. The services available through the program are not covered benefits under Blue Cross of Idaho health plans. You are obligated to pay directly for services received from Natural Blue providers.  The discount program has no liability for providing or guaranteeing service and assumes no liability for the quality of service rendered.

ChooseHealthy is a trademark of American Specialty Health Incorporated.