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The path to good health begins with healthy choices . . .

ChooseHealthy™ is an alternative medicine discount program administered by American Specialty Health Incorporated (ASH).  ASH is a national personal health improvement organization that provides a credentialed network of alternative healthcare providers.

As a Blue Cross of Idaho member you can receive a discount of 25% off usual and customary fees for acupuncture and massage therapy services.* In addition, you have access to a national network of more than 16,000 fitness clubs.  These clubs will offer you either a minimum 10% discount off the initiation and/or monthly dues, or the best available public rate based on the type of membership selected (applies to new memberships only).

ChooseHealthy also offers access to an online library of healthcare resources and educational materials—not to mention an online catalog of health and wellness products at discounted prices. When you click on Store, you’ll be able to take advantage of discounts on hundreds of products such as vitamins, herbal supplements, sports nutrition products, skin care items and much more. You will save up to 40% off suggested retail prices on products you use every day, with free shipping on most orders for Blue Cross of Idaho members.

It’s easy to take advantage of the ChooseHealthy discount program. This link will take you to the ChooseHealthy site to search for a provider in your area, or you can register and log in to select items from the online store.

*ChooseHealthy is an affinity discount program; it is not insurance. The services available through the program are not covered benefits under Blue Cross of Idaho health plans. You are obligated to pay directly for services received from ChooseHealthy providers.  American Specialty Health Incorporated is an independent company and Blue Cross of Idaho is not responsible for its services or products.

ChooseHealthy is a trademark of American Specialty Health Incorporated.

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